
BEHAVIORAL PATTERN – DATA CENTER
SHIFT IN PERFORMANCE METRICS
Emphasis on Latency
Impact of Latency on DCs
Amazon: every 100ms in latency
z Varies by Application
z Lowest latency
z Consistent latency with no outliers
z Google: an extra 500ms in page generation (latency) dropped
traffic by 20%
z Shopzilla: 5 second speedup resulted in 25% pageview
increase 10% increase in revenue 50% decrease in
z Drives Customer Perception and therefore cloud
adoption
z Critical factor of differentiation amongst service
providers
,
,
hardware, and a 120% increase in traffic from Google
z Goldman Sachs: making record profits off of a 500ms speed
advantage
-
50% of transactions that take over 4 seconds,
z Can be monetized
bail out
Business Model Gap
Source:‘Latency:TheAchillesHeel ofCloudComputing’;Internap whitepaper
Link:http://www.activo.com/why‐low‐latency‐does‐matter‐and‐increases‐online‐sales
z Latency not represented in many SLAs:
z “…cloud providers today are unable to offer
premium Service Level Agreements (SLAs) for
mission-critical applications and infrastructure.”
z Superior latency opportunity for DCs to separate
from competition
Proprietary and ConfidentialProprietary and Confidential
Opportunity to optimize I/O path for reduced latency
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