Adaptec ASR-6405T Manuel d'utilisateur Page 12

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BEHAVIORAL PATTERN – DATA CENTER
SHIFT IN PERFORMANCE METRICS
SHIFT
IN
PERFORMANCE
METRICS
Emphasis on Latency
Impact of Latency on DCs
z
Amazon: every 100ms in latency
cost 1% in sales
z Varies by Application
z Lowest latency
z Consistent latency with no outliers
z
Amazon:
every
100ms
in
latency
cost
1%
in
sales
z Google: an extra 500ms in page generation (latency) dropped
traffic by 20%
z Shopzilla: 5 second speedup resulted in 25% pageview
increase 10% increase in revenue 50% decrease in
z Drives Customer Perception and therefore cloud
adoption
z Critical factor of differentiation amongst service
providers
increase
,
10%
increase
in
revenue
,
50%
decrease
in
hardware, and a 120% increase in traffic from Google
z Goldman Sachs: making record profits off of a 500ms speed
advantage
z
Akamai
:30%
-
50% of transactions that take over 4 seconds,
z Can be monetized
z
Akamai
:
30%
50%
of
transactions
that
take
over
4
seconds,
bail out
Business Model Gap
Source:‘Latency:TheAchillesHeel ofCloudComputing’;Internap whitepaper
Link:http://www.activo.com/whylowlatencydoesmatterandincreasesonlinesales
z Latency not represented in many SLAs:
z “…cloud providers today are unable to offer
premium Service Level Agreements (SLAs) for
mission-critical applications and infrastructure.”
z Superior latency opportunity for DCs to separate
from competition
Proprietary and ConfidentialProprietary and Confidential
Opportunity to optimize I/O path for reduced latency
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